Branding + Strategy + Collateral Design for Thambili
Credits:
Client: Thambili
Brand Design (Social Media, Brand Copy, Menu, Uniform Illustration & Collateral) + Strategy: Dileesha Sigera
In partership with: Manta Ray Productions
In partership with: Manta Ray Productions
Brand photography: Yadushika Radhakrishnan
Bringing the much-loved king coconut of Sri Lanka to be enjoyed by folks in Dubai, under the familiar Sinhalese name used to address the same nut, Thambili came to us with the intention of further refining their brand (which consisted of just a logo), as a quickly growing company. Thambili wanted a helping hand in setting the blueprint for their brand, including visuals, tone, messaging and social media direction. In this project I explored ways of repurposing their brand from an overly sporty, exclusive and cold one to one that is more approachable, warm and friendly, while commmunicating the brand's ethos of health, joy and spiritedness.
